IBTM World will be unveiling its 2021 Trends Report during a session on its virtual IBTM TV platform tomorrow, 10 December.
The report will look at future trends and how the meetings and events industry can build back better in the wake of Covid-19.
It analyses different industries, geographical locations and consumer trends, and weaves this information into the performance of our own industry to paint a picture of 2021 in the global meetings and events industry.
Report author, Alistair Turner, commented: “From a position of relative strength, growth, prosperity and innovation, COVID-19 has decimated the industry in 2020, causing wide ranging disruption on an economic, political and often deeply personal level. This year’s report looks to understand just how the industry has been impacted, so learnings can be gathered for the future.
“Equally, the industry has been given the opportunity to reset itself and re-imagine what its ‘new normal’ will look like, addressing major trends such as sustainability, technology, security and diversity as areas where the industry can use tragedy to change its trajectory and do things better in the future.”
David Thompson, Event Director, IBTM World Virtual, said: “The widely anticipated IBTM World Trends Report not only makes for informative and insightful reading, it also acts as a ‘temperature check’ on the state of our industry and our place within the wider world. In the wake of the global pandemic, this report feels more important than ever as we navigate our way towards a strong and sustainable recovery.”