International Convention Centre Sydney (ICC Sydney) has showcased its event legacy message to IMEX America in Las Vegas, 10-12 September, with the team sharing examples of how its people and in-house services are demonstrating ICC Sydney as ‘More Than a Venue’.
Since the More Than a Venue campaign launch in May this year, the venue has deepened its connections across Sydney’s arts and culture, food and wine, and innovation communities.
Supported by the venue’s Legacy Programme streams of Generation Next, Innovators and Entrepreneurs, First Australians, Sustainable Events and Creative Industries, the stories shared by ICC Sydney in Vegas highlight its role in acting as a connection between the local community and clients. Examples include: creating opportunities for emerging performers to take to the venue’s stage, to exhibiting artwork during events from First Nations artists and providing opportunities for local start-ups to pitch their ideas to delegates.
ICC Sydney’s ‘Feeding Your Performance’ procurement strategy, management reported, is placing local produce in front of international audiences. The venue reports it now has direct relationships with 129 New South Wales-based farmers and producers, and a 92% New South Wales wine collection for serving to delegates.
CEO of ICC Sydney, Geoff Donaghy told a press conference at IMEX America that the team was seizing the opportunity to take ICC Sydney’s More Than a Venue client experiences further across the globe.
“More Than a Venue is a vessel to share the stories from our deep community connections, innovative team and world class service that our clients experience when they bring their event to ICC Sydney.
“Our campaign and the stories behind it demonstrate our industry leadership and how we are enriching delegate experiences when they walk through our doors,” Donaghy said.
New content is continuing to roll out to support the campaign’s hero video, which features a day in the life of a delegate, an external event planner and an ICC Sydney chef, each experiencing the ways in which ICC Sydney is More Than a Venue.
Image: Dancer from NSW Public Schools Aboriginal Dance Company at ICC Sydney