ICC Sydney’s paradigm shift

ICC Sydney’s paradigm shift

he big story in Sydney at the end of 2016 was the official opening of the new International Convention Centre Sydney (ICC Sydney). It seems the market can’t wait and management reports 400 events are already booked in.

The centre has been built on a 10GB optical fibre backbone and has the ability to hold four concurrent events.

The official opening has transformed Sydney’s business events landscape, says Geoff Donaghy, CEO of ICC Sydney, who promised the A$1.5bn (US$1.13bn) destination would deliver a “paradigm shift” in the events industry.

ICC Sydney is running an ‘It’s Showtime’ marketing campaign that using theatrical pizazz to bring the new venue to life.

“We know that ICC Sydney will fundamentally change the way events are experienced in Sydney, and are committed to ensuring that every event is a show to remember. We can’t wait to deliver on our spectacular potential,” says Donaghy.

“ICC Sydney will draw the biggest corporate and consumer events from around the globe to our city, from the World Congress of Accountants and OpenStack Summit, to Amway China and International Bar Association,” the CEO adds.

Minister for trade, tourism and major events, Stuart Ayres said at the opening that ICC Sydney was an important component of the state’s suite of infrastructure projects and would generate A$5bn in economic benefit for New South Wales over 25 years.

Away from the ICC Sydney, a couple of tips for international delegates to spend any meetings down time:

1. Learn to surf at Bondi Beach

Sydney is home to almost 100 beaches including Bondi. Coaches can teach you all the skills you need to know before you head into the water to catch some waves. www.letsgosurfing.com.au

2. Climb Sydney Harbour Bridge

For must-see views of Sydney Harbour and the Sydney Opera House, take the BridgeClimb Express where you will scale the iconic Sydney Harbour Bridge to the summit in just two hours. www.bridgeclimb.com

Managing Editor, Conference News & Conference & Meetings World. Write Paul an E-mail

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