ICCA has announced its list of regional hubs for its 59th Congress. While the main venue is in Kaohsiung, Taiwan, travel is clearly a major concern and ICCA is, therefore, showcasing a hybrid model complementing the mothership host destination with regional hub events around the globe. The association aims to coincide these hub events with and share the experience for those unable to attend the main congress. A virtual option will also be available to those choosing to stay at home or located in the Americas. The list of regional hub locations is:
- Cape Town, South Africa
- Sarawak, Malaysia
- Latin America Virtual
- Luxembourg
- Malaga, Costa del Sol, Andalucia, Spain
- North America Virtual
- Riyadh, Saudi Arabia
The North and Latin American Chapters will be hosting a virtual hub, including regionally relevant content and business exchange. The congress will still have a unified theme, ‘Transforming Global Events Together’ and ICCA’s global community will be encouraged to connect and explore new ideas, formats and technologies to combine efforts and create the ‘Kaohsiung Protocol’. This will be a framework that identifies major trends and key strategies that enable the international meetings industry to thrive, now and into the future. ICCA’s Congress will offer risk-free, flexible registration options that allow attendees to change their registration type as necessary. The hub events will feature live, streamed content from Kaohsiung as well as bespoke, local content in each of the destinations. There will also be a six-week long interactive ‘Road to Kaohsiung’ pre-congress programme exploring key issues, connecting attendees and creating a dynamic hybrid experience. ICCA CEO Senthil Gopinath said: “The regional hubs allow us to provide members with a variety of attendance options depending on their ability and attitude to travel. The 59th ICCA Congress has provided an opportunity to re-imagine the way we deliver the event and we are excited to be working with so many local and global partners to ensure it meets the expectations of all attendees. I take this opportunity to thank the regional hub hosts and commend their commitment to bringing the ICCA family and the meeting industry together.”
