Imagination’s Alistair Wilson returns to Melbourne as managing director

International experience design company, Imagination has announced the appointment of Alistair Wilson to the newly created role of managing director, Melbourne. He rejoins the office that he helped establish more than 12 years ago and he will report to Antony Gowthorp, managing director, Imagination Australia. Wilson moves from his current role, MD of Imagination Detroit and global lead of Imagination’s longest standing and largest global account, Ford Motor Company. After five years successfully leading the Ford business, as part of Ford’s global communications leadership team, he is relocating back with his family to his home in Melbourne at the end of the year. The appointment cements a continued focus on accelerated growth in South East Asia and Oceania through Imagination’s offices in Melbourne, Sydney and Singapore, building on existing long-standing client relationships with ANZ, AWS, Commonwealth Bank, Macquarie Bank and Telstra, as well as an expanding portfolio of newer clients. Wilson and Gowthorp will work closely with the recently appointed head of growth, Justine Carr on new business planning, development and execution. “I’m looking forward to welcoming Alistair back to the Australia market,” said Gowthorp. “His appointment demonstrates our commitment to the Melbourne market and delivering world-class creative solutions for our clients.” Wilson added: “The calibre of creativity in marketing, communications and content creation in the Australian market is second to none. With the 2026 Commonwealth Games and 2032 Olympics on the horizon, and Melbourne recently taking the lead as Australia’s most populous city, this is an opportune time for Imagination to continue to raise the bar by creating effective and epic experiences for our clients and support Australia on the world stage.”