IMEX draws to a creative close in Frankfurt

EUROPE – The IMEX Frankfurt trade show moved into its final day with organisers claiming “magnificent support” despite the effects of a rail strike in Germany which had delayed some visitors and exhibitors. With creativity a key theme of IMEX 2015, chairman Ray Bloom said exhibitors had responded well, with 70 stands investing in new designs this year. He said: “We have seen great levels of creativity and thought among our exhibitors, which is testament to their faith in IMEX as a proven deliverer of business.” IMEX Group CEO Carina Bloom said a strong showing at this year’s Politicians Forum was a further demonstration of the rising recognition that meetings activity had at a government level. She said: “This year’s event had several ministers of industry, as well as legislators with a tourism portfolio, which shows how meetings and events are rising up the governmental agenda”. The politicians gathered at the Villa Kennedy in Frankfurt for discussions under the theme ‘How do I attract more meetings and events my destination?’ Thirty-four destinations were represented. A VIP tour of the exhibition proper followed. Initiatives including Be Well at IMEX and Creative Thursday were also adding value, offering education and inspiration, the organisers noted. A gala dinner and awards ceremony at the Opera House, 20 May, was attended by over 500 guests. IMEX continues 21 May at Messe Frankfurt. Visit the CMW stand G218.