In pictures – What’s Up Day Paris

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In pictures – What’s Up Day Paris

CMW attended the first edition of ‘What’s Up Day’, organised by the Paris Convention and Visitors Bureau alongside the Paris Region Tourism Board. From 1-3 July, visitors explored Paris’ MICE industry through presentations, experiential tours, and dinners.

Louisa Daley, reporter, said about the event: “We had a great time in Paris, learning about what the city has to offer MICE industry – and meeting other eventprofs from across the world.”

What’s up, Paris?

What’s Up Day provided attendees with information about Paris’ goals for the future, as well as information about its recovering tourism sector:

2024 Olympic Games

  • Paris is aiming to create the greenest games possible – approximately 95% of its infrastructure already exists.
  • Introducing new sports such as break dancing should encourage younger spectators and drive innovation in future Olympics.
  • Through these goals, Paris hopes to curate a legacy following the games.


  • Tourism figures have returned to 2019 levels.
  • 50% of Paris’ visitors are MICE clients.
  • Paris states that it has remained a key tourism destination despite the pandemic.


  • Certain venues in the city are aligned with ISO 20121.
  • Sustainable travel is a big focus for Paris, particularly by introducing electric buses and hybrid vehicles.
  • What’s Up guests visited Nature Urbaine, to learn about Europe’s largest urban farm.
  • The guests also visited the Good Planet Foundation, which aims to raise public awareness of environmental issues and protection.

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