The Professional Convention Management Association (PCMA) has announced the speakers and programme for its inaugural hybrid event, Convening Asia Pacific: The Global Recovery Forum.
The programme will feature panels, seminars and workshops. Speakers include: Nicki Kenyon, board member for the Australian Grand Prix Corporation and marketing and growth strategist; Rebecca Hallett, APAC head of events and experiences at Google; Anna Patterson, vice-president and managing director at George P. Johnson Experience Marketing, Singapore; Jack Delosa, founder, chairman and executive director at The Entourage; Lucille Marie Essey, SVP, executive creative director and show director for Greater China at Jack Morton Worldwide; Lisa Ronson, CMO at Coles Group; James Bennett, director of creative technologies for APAC at Project Worldwide Hong Kong.
Kenyon, who will be moderating a panel session involving other CMO’s, said: “Building successful marketing campaigns is reliant on clear business goals, a detailed, well thought out strategy and a customer-centric approach. Events are built on a foundation of entertainment, and even though not many events are running face-to-face at the moment, we need to remember what the essence of events is – engaging with our audiences.
“Covid-19 may have changed the events industry and how we appeal to audiences, attract sponsors and sell tickets, but there has also been opportunities to adapt, test new channels tand consider new ways to engage with audiences outside of our regions.
“At Convening Asia Pacific, the panel of marketers and I will share our experiences in building successful marketing strategies, adapting tactics in a data and technology enabled world, and discuss how to appeal to a B2B landscape virtually.”
Karen Bolinger (pictured), PCMA managing director of APAC, said: “Through the APAC survey we’ve conducted we’ve heard loud and clear that reskilling and upskilling into the new world is top of everyone’s list.
“Some key sessions will provide valuable insights into digital marketing from the technical, creative, data insights and distribution channel perspectives. This will appeal to audiences who want to boost attendance and engagement, setting the event up for success and answering the ‘how’ of events today.
“We’ll be hearing from agencies which are on the cutting edge of technology about what event formats translate virtually, technology of the future and our speakers will share best practice tips and tricks to engage audiences.”
Convening Asia Pacific: The Global Recovery Forum will take place at ICC Sydney on 10 November, from 12-4pm AEDT. For more information, click here.