Global PCO and AMC partnership INCON has created a COVID-19 resource page, providing tips and advice on creating online and virtual events and conferences. Ten of INCON’s Global Partners contributed their latest recommendations on how to create, manage and market events or conferences during Covid-19. Patrizia Buongiorno, INCON Co-Chair and VP at AIM Group International said: “We are delighted to come together to offer this resource and hope the expertise and guidance gives some relief and support to an industry in crisis.” The new page covers a broad range of topics, such as how to move a scientific congress online, how to forecast participation, how to create engaging virtual meetings and why digital marketing is so relevant. Other tips include how brand marketing has changed, what are the best technologies to market meetings, how to pivot content marketing and how to implement sanitary measures for events. A raft of articles can be consulted across a number of other themes, such as:
- Virtual and Online Event Management
- Social Distancing Events
- Marketing Online Events and Engaging Communities
- The Technologies of Meetings
- Communication and Leadership
Anyone looking for hands-on support to organise an online, virtual or face-to-face meeting can check out the INCON website
