Industry experts centre stage for Cairns marketing campaign

Cairns Convention Centre is focusing on local industry experts in its new digital marketing campaign. With the support of Tourism Australia’s Advance Programme Funding, Cairns Convention Centre has developed a suite of content, including videos and factsheets. This content features key industry sectors of the region, where an international digital campaign highlights the research projects, innovation, and experts that are producing work. The campaign is focusing on agribusiness, tropical health, aviation, life sciences, renewable energy, education and tourism. Janet Hamilton, general manager of Cairns Convention Centre, said: “We are very fortunate to be surrounded by the Great Barrier Reef and Wet Tropics Rainforest, but we also have much more to offer business events in regard to our local expertise in a range of areas. For example, Cairns is home to the Australian Institute of Tropical Health and Medicine which is responsible for a range of research projects, from new tests to detect Malaria, through to exploring how venom could help develop new life-saving drugs.” Hamilton added: “Agribusiness is another sector that would benefit from hosting events in the region. Delegates can benefit hugely from our local agribusiness industry and how it is utilising research and innovation to maximise growth opportunities. From the world’s first banana-based flour and the A$173m (USS$120m) avocado industry to the ground-breaking research carried out by the Centre for Sustainable Tropical Fisheries and Aquaculture, there’s so much for delegates to experience.” Robin Mack, executive general manager of commercial and Business Events Australia, commented: “The Advance Programme offers support for industry-led projects that aim to increase the number and value of business events for Australia and help drive demand for Australia and fast track the industry’s recovery. The Cairns Convention Centre’s new digital campaign looks to do just that by featuring local industry experts to promote the destination to the international association market.” Cairns Convention Centre states that the digital campaign so far has reached over 160,000 decision-makers resulting in over 12 new international business leads. To find out more, click this link.