International Confex reveals 2017 campaign

International Confex has launched a new campaign for its 2017 edition, which will support the wider event strategy of making visitors the ‘heroes’ of the show. Named #myconfex, the marketing will now see a series of new advertising creatives, featuring adverts that focus on the everyday thoughts of visitors to the event, while others look at the aspirations of event professionals around the world. First to be featured is Nick Moss, CEO of Prysm Group with his statement: “A national issue can be brought into focus by the launch of an exhibition,” followed by Leigh Fergus, event director at Telegraph Events (pictured above). “Confex is all about the industry and the people that make it great, so we wanted a campaign that showed their faces and their thoughts on the industry,” said Liz Agostini, event director, International Confex. “We know our visitors and exhibitors want to be inspired, so have taken the marketing in that direction. Everything we do with Confex has been bold and dynamic; since we’ve had the event at Mash Media we’ve moved it, grown it and co-located it with new and complimentary shows.” Mash Media is also encouraging event professionals to come forward with their own thoughts and to be part of the campaign. The show will be held on 1-2 March 2017 at Olympia London, alongside the Event Production Show and Office*.