INVNT Group appoints new managing director for EMEA

Global branding agency INVNT Group has recruited a new managing director for EMEA. Claudia Stephenson takes on the role in a move the agency says is “fuelled by increased demand for the Group’s multi-disciplinary offering amid the pandemic”. Stephenson has worked across sectors including tech, gaming, HR and healthcare, and joins from Freeman. A US native who has resided in the UK for the last nine years, Stephenson has a good understanding of both the US and European markets. Reporting to INVNT Group COO and INVNT CEO, Kristina McCoobery, Stephenson has been tasked with identifying growth opportunities across the portfolio throughout EMEA and partnering with clients to ensure consistency of BrandStory across all of their platforms and audiences. McCoobery said: “Thanks to our teams’ ability to seamlessly shift their approach in response to Covid-19, we’ve experienced unprecedented growth with new and existing clients, and as such identified the need for an experienced leader to head up our EMEA business. “A results-driven professional with extensive knowledge of our industry and clients across regions, Claudia is a valuable asset to the Group, and I have no doubt she will accelerate our offerings in EMEA and beyond as we continue to build out and grow the BrandStory Project.” Stephenson added: “I am thrilled to be joining INVNT Group during such an exciting growth phase. While Covid-19 is proving a challenge for the marketing – particularly experience marketing – sector, the need for brands to engage their audiences remains as important as ever.”