INVNT refreshes its group brand story and names new president and CEO

US-based live brand agency INVNT is relaunching itself as a ‘global brandstory project’ group and has added a new set of sub-brands. The international portfolio now comprises Folk Hero, a modern brand strategy firm, HEVĒ, a branded content and digital marketing studio, INVNT, the global live brand storytelling agency, and Meaning, its newly launched creative-led culture consultancy. Scott Cullather, who as CEO of INVNT grew the company into an international agency, will assume the role of President and CEO of INVNT Group and will focus on expanding the project, which has already handled integrated campaigns with brands including General Motors, Merck, Genesis, PepsiCo and the Society for Human Resource Management (SHRM). He explains: “We’re building and investing in an offering that enables forward-thinking brands everywhere to drive deeper relationships with the audiences that matter most to them.” In addition to her group COO role, Kristina McCoobery has been named CEO of INVNT, the group’s largest and most profitable business, which she said would provide clients with access to a much broader suite of services, “ensuring consistency of BrandStory across the board”. Cullather said the group would be announcing additional updates and strategic acquisitions in the coming months as it continued to expand.