Veteran Chicago journalist and media executive Joycelyn Winnecke (pictured) has joined the Professional Convention Management Association (PCMA) to lead its Media Group.
The global convener and educator for the business events industry also announced the addition of Bob McDonald as its vice-president, business development, and Jasmine Zhu as digital editor.
Winnecke, formerly president of Tribune Content Agency and associate editor of the Chicago Tribune, takes the newly created role of executive vice-president and general manager/media group. She will oversee coverage of industry issues and trends and serve audiences and advertisers for PCMA.org, PCMAConvene.org and Convene magazine.
Reporting to Winnecke, McDonald will direct the PCMA business development team. He joins PCMA from Amos Media where he was vice-president for sales and marketing. Before that, at Tribune Publishing, McDonald played an integral role in launching 435 Digital, a B-to-B company providing digital content marketing services, and previously led local sales for Chicago Tribune’s digital portfolio.
Zhu joins PCMA from the technology company FanHero after working in a variety of content and social media roles.
“We know that an engagement strategy with premium content delivered across platforms is key to PCMA’s continued growth,’’ said Deborah Sexton, president and CEO of PCMA. “Our success is due to an extraordinary team, and we’re delighted for the talent and expertise Joyce, Bob and Jasmine bring to us.’’
Winnecke and McDonald are based in Chicago, and Zhu in New York.
