Kenes Group publishes guidebook to producing virtual experiences

Kenes Group, a global live, virtual and hybrid event management company, has published a new White Paper: ‘Strategy for Associations Going Virtual: a guidebook to producing compelling virtual experiences’. The guide aims to “explore the evolution of online meetings” and to “demystify the notion of a virtual conference” by answering questions that those in the events industry may have regarding the layout, organisation and planning of virtual events. Kenes says it also aims “to guide associations in building compelling virtual experiences” by breaking down the event into three steps: develop an action plan, choose a length and format, and go the extra mile. ‘Strategy for Associations Going Virtual: a guidebook to producing compelling virtual experiences’ can be downloaded here.