Kenes takes its e-medicine and moves to a new dimension

Global PCO Kenes Group says it has been steering a virtual conference course through uncharted waters of late and is now ready to share the lessons of its ‘Virtual Expedition for better science’ in a White Paper. Kenes was forced to adapt quickly, given that medical and scientific meetings – which it specialises in – came to a sudden halt when the Covid-19 pandemic took hold. The group says it immediately started working on solutions for delegates who could not travel and with organisers on their issues around remaining viable, continuing to serve their relevant communities, and delivering the planned education. Kenes, like many others, strove to keep cancellations at a minimum, postponing most events, but for one event in particular they took a leap of faith to turn into virtual, with less than three weeks’ lead time. That was the 2^nd AAT-AD/PD ™ Focus Meeting 2020, a conference centred on advances in Alzheimer’s and Parkinson’s therapies. Kenes says working to create the virtual event gave the company a new kind of freedom, adding a new dimension to create in. “With some of our postponed events coming in the next few months when travel will clearly not be restored, especially for medical doctors, we are turning more and more meetings to fully virtual experiences,” a Kenes spokesperson said. The PCO has also published a White Paper case study, which can be downloaded here and there is a short video clip to accompany: #TogetherWeStand [Video] Kenes Group, founded in Tel Aviv in 1965 and headquartered in Geneva, has hosted more than 3,800 conferences around the globe, for over 160,000 participants a year