Ex-Concerto Group chairman and Clive agency founder Peter Jackson have joined the launch team of new integrated communications group.
Asembl Group has been launched in the UK with the aim of delivering a fresh approach to creative event and marketing challenges. The new company is the brainchild of Gavin Farley, group CEO. He has appointed ex-Concerto Group chairman Mike Kershaw and Clive Agency founder Peter Jackson as the group’s respective non-executive chairman and managing director respectively.
Commenting on the launch of Asembl, Farley said: “The event industry and marketing landscape has changed massively over the last 18 months, and I’m convinced that new times call for new approaches to brand engagement and communication.”
Asembl aims to provide buyers access to leading talent, skills, and solutions presented through one easy point of contact through a group comprised of:
- In2Events – live and virtual event creation and management
- Fly Creative Design– 3D, 2D, graphic and digital design
- 50 Blue – marketing services and campaign management
- LogisKIT – logistics and large-scale printing.
Farley continued: “The group’s aim is to make the decision of selecting a supplier partner as easy as possible. Whether clients are looking for a partner to design a logo, manage a digital campaign or deliver a fully integrated global event, the talent and skills to achieve fantastic results are readily available within the Asembl Group.”
Asembl says its ability to source, manage, and control all the elements of logistical projects, campaigns, and events as and when appropriate from within its own resources, obviates the need to ‘shop around’ for expertise.
“After working alongside some of the world’s leading brands for more than 20 years, Gavin, Mike and I have identified that the ‘one stop shop’ agency model has become a thing of the past. But we still liked the idea of having fantastic choice backed by a trusted name,” said Jackson. “With Asembl, we’re building a super-flexible model where clients only need to engage with the people and services that are right for their project KPIs, with talent and trust at the heart of our values.”
Kershaw added “This new venture brings together ‘best in class’ people and solutions to form a leading integrated communications business.Rather than trying to be everything to everyone, Asembl Group is focused on specialisms within events, marketing, digital and logistics. We want buyers to draw on the vast skills and experience that feature within the companies that sit within our group and to work with us to deliver a seamless experience.”
Jackson continued: “Each business stands alone and can be judged on its own merits, but equally they can easily join forces and deliver a fully integrated solution as and when needed.”
Photo: Assembl Board, L-R, Peter Jackson, Adam Baxter (COO), Gavin Farley, and Mike Kershaw