Korea appoints new Honorary Ambassador for MICE tourism

The director general of Korea’s International Vaccine Institute (IVI) has been named Honorary Ambassador for Korea’s MICE Tourism. Korea’s Ministry of Culture, Sports and Tourism (minister Hwang Hee) and Korea Tourism Organisation (president Ahn Young-bae) made the appointment and director general Jerome H. Kim will take up the role. Headquartered in Seoul, the IVI is a non-profit international organisation established under the United Nations Development Programme (UNDP) and was the first international organisation introduced to Korea back in 1994. Director general Kim, an American national, said at the appointment ceremony: “Korea has ideal conditions to become a world-class tourism and MICE powerhouse. With the prevention of the pandemic through vaccines and various measures, it is anticipated the Korean tourism and MICE industry will take a big leap forward thanks to the worldwide spread of Korean culture such as K-pop and movies.” Lee Young-geun, director of the MICE Planning and Management Team of Korea Tourism Organisation, said: “The contributions of director general Kim, with his global recognition and credibility, will help greatly in promoting safe travel in Korea.” Photo: President Ahn Young-bae (left), Jerome H.  Kim (right). Copyright © Korea Tourism Organisation