Leap Event Technology has expanded its presence in the Asia-Pacific market following the rebrand of Australian ticketing business Ticketbooth under the global Leap brand.
The move sees Ticketbooth’s ticketing platform become part of Leap’s wider event technology offering, which combines ticketing, event apps, attendee engagement, convention management, marketing, analytics and lead capture in a single platform.
The company said the integrated approach is designed to reduce the need for organisers to use multiple providers for registration, ticketing, onsite operations and audience engagement, while giving them access to consolidated attendee data and additional sponsorship and marketing opportunities.
The platform includes professional and self-service ticketing (TicketLeap), event apps, attendee engagement tools, convention and event management software, marketing and analytics, and lead capture for exhibitors and sponsors.
Leap already works with organisers across festivals, conferences, exhibitions, sporting events and cultural events, with clients including Supanova, St Kilda Festival, the Art Gallery of South Australia and Taste of Summer.
Jess attwood, general manager for APAC, said: “Ticketbooth has already earned its reputation in Australia as a trusted ticketing partner, and becoming Leap allows us to take that to the next level. We’re helping organisers rethink the entire event experience – how they sell, how they engage audiences, how they understand attendees and how they create new revenue streams.”
The expansion reflects a broader trend across the events technology sector towards integrated platforms, as organisers seek to simplify operations while making greater use of attendee data and digital engagement tools amid continued cost pressures.
