MacroArt rolls in to rebrand with Moss

Following its acquisition last year by US-based Moss Inc, a private equity-backed, global provider of experiential marketing solutions for events, UK branded environment specialist MacroArt is transitioning to the Moss name. Aligning with the other global businesses within Moss group, which has additional offices in Germany and the UK, the companies say the change is a strategic positioning that paves the way for expanded capabilities and international reach. Officially launching in the UK on 10 April, when the business unveils its new brand identity, Moss aims to build on its reputation as a high-end graphics provider for events. Sister business Aluvista will also move to the Moss name, with its modular systems and custom fabrication of tension fabric framing and lighting, becoming an integral part of the wider business’s offer to clients. “Since becoming part of Moss, we’re already seeing the impact of being part of a bigger group, with the potential to support our clients on a global basis,” said MacroArt managing director Michael Green who, along with the senior leadership team, will carry on leading the UK business. “Our people, values, service and quality have been cornerstones of our business, and this will only grow under Moss, as we continue to deliver branded environments which excite and inspire our clients.” Moss has production facilities in the US, Germany, Poland, and now the UK, Moss president and CEO, Jason Popp, said: “Moving to the Moss name in the UK continues our global strategy of building high-quality branded experiences for clients. “We are place makers, and we want people to feel that excitement and experience wherever they are in the world.”