Madrid Turismo by IFEMA Madrid appoints its first international ambassadors

Madrid Turismo by IFEMA Madrid has appointed, in a ceremony held at the historic Palacio de Santoña, the first international ambassadors of a joint project of the Regional Government of Madrid, the Madrid City Council and IFEMA Madrid. This first draft of ambassadors has a heavy Korean accent: South Korean actress Cho Yeo-Jeong, known for her roles in the films Parasites, The Servant and The Concubine; South Korean actress Kim Joo-Ryung, famous for her role in the Netflix series The Squid Game; actor, model and South Korean singer Jeon Changa, global brand ambassador for Boss and model for MAC; and fashion designer Danha, known for being the creator of the wardrobe of the K-PoP group BlackPink are among the ambassadors named to help promote Madrid in their areas of influence, highlighting its lifestyle, gastronomy, cultural and leisure offerings, and rich heritage. They have all been in the Spanish capital visiting this year’s Mercedes-Benz Fashion Week Madrid. During the ceremony, the ambassadors received a traditional Spanish cape, a diploma and an official Ambassador Handbook. The Ambassadors received the capes from the hands of Daniel Martínez, deputy minister of culture, tourism and sport of the Regional Government of Madrid; Héctor Coronel, director of tourism of the Madrid City Council; Alejandro Halffter, secretary general of the Madrid Chamber of Commerce, and Juan Arrizabalaga, general director of IFEMA Madrid. The award ceremony was hosted by Yolanda Perdomo, director of Madrid Turismo by IFEMA Madrid, and Lara Benito, singer, model and actress from Madrid, famous in South Korea for her television appearances.