Malaysia Business Events Week shares the knowledge and launches CSR initiatives

This year’s Malaysia Convention & Exhibition Bureau (MyCEB)-organised Malaysia Business Events Week (MBEW) 2023 drew 400 business events practitioners and provided them with insights and knowledge through panel discussions, workshops, training sessions, forums as well as CSR initiatives.. Held in Kuala Lumpur Convention Centre (The Centre), the six-day event’s highlight was the launch of the MyTripleE support programme under MyCEB’s Meet in Malaysia campaign. It is aimed at attracting regional and international business events to Malaysia while bolstering the domestic market. The programme has three components, Excel, Elevate, and Enliven, and will provide financial and non-financial support to enhance the execution of world-class business events and cater to various target market segments that include convention, exhibition, as well as corporate meetings and incentives. “MyTripleE programme is based on a three-pronged strategy designed to cover three identified target market segments. It covers international market development as part of our ongoing portfolio and further encourages the expansion of local events and meetings to foster the spirit of unity and harmony amongst Malaysians. Additionally, MyTripleE also targets to emphasise on cultural elements and to serve as an enhancement of governmental Business Events,” explained Datuk Hajah Saraya Arbi, interim chairman of MyCEB. By 2030, MyCEB expects business events to attract 5.9 million delegates, contributing to RM42.12bn (US$9.06bn) in economic impact whilst creating an estimated 25,833 jobs. Present also at the MBEW 2023 was YBhg. Datuk Zamri Mat Zain, deputy secretary general (tourism) of Malaysia’s Ministry of Tourism, Arts and Culture (MOTAC), who commended MyCEB’s work for the entire business events industry. “Time after time, MyCEB has proven that they are indeed the pillar of this industry and continues to lead all Malaysian players in the global business events arena. As of August 2023, MyCEB has secured 149 business events under its belt that are happening throughout the year. These events will contribute to an estimated economic impact of RM2.4bn and welcoming around 494,015 delegates to the country. These figures are expected to grow over time, signalling a promising upturn and indicating that the business events industry is steadily picking up pace for recovery.” The deputy secretary general (tourism) added: “MOTAC is proactively supporting business events activities and welcome bigger collaborations with even non-industry parties including non-government organisations to achieve the next phase of growth for this sector. I look forward to more strong prospects for Malaysia as we step closer to Visit Malaysia Year”. “Guiding the path to success at MBEW 2023 has been an honour and a privilege,” said Francis Teo, president of the Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS). I am immensely proud of the strides we’ve taken. It’s been a journey of shaping impactful discussions and nurturing the Future Leaders Programme on 23 August has been a true highlight. MBEW stands as a testament to collaboration, innovation, and the power of collective progress.. I am confident MyTripleE will be of great boost to our business, and I look forward to the continued elevation of the business events landscape.” Apart from topic sessions, MBEW featured signature programmes, including the business-to-business session ‘BE Exchange’, providing insight on future trends and product innovations. There were also workshops by the Malaysian Society of Association Executives (MSAE), International Congress and Convention Association (ICCA), Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS), Professional Convention Management Association (PCMA), and Simpleview addressed collaboration, association management, generative AI for business events, and training. There were also collaborations with the National Blood Centre for a blood donation drive and a tree planting activity that involves Tourism Selangor, Kuala Selangor Municipal Council (MPKS), Malaysian Nature Society (MNS), MACEOS, and Kumpulan Darul Ehsan Berhad (KDEB). These activities were fully taken up by event delegates. For more information on MyTripleE, visit www.myceb.com.my.