Malaysia Convention & Exhibition Bureau holds upskilling event

Asia News
Malaysia Convention & Exhibition Bureau holds upskilling event

Malaysia Convention & Exhibition Bureau (MyCEB) recently hosted the 7th Bid Workshop, 10-11 November, entitled ‘MyBE Knowledge: Innovative Bid 2021’. The workshop targets industry players who are actively involved in securing business events through lead generation and bidding process. The event was attended by over 100 delegates during the two-day virtual programme.

Noor Ahmad Hamid, chief operating officer of MyCEB, said: “Over the last decade, since the establishment of MyCEB, we have hosted more than 2,600 business events in Malaysia. Make no mistake, we cannot be complacent as the post pandemic era bidding will be much more challenging. Therefore, we need to equip ourselves with the right information, data knowledge, market intelligent coupled with the innovative ideas, creativity, solutions, and secret recipe to win.”

The programme consisted of sharing sessions by two eminent faculty speakers: Prof. Dato’ Dr Hanafiah Harunarashid, a consultant vascular and endovascular surgeon at University Kebangsaan Malaysia (UKM) medical centre, and Douglas Archer, the conference manager of World Cargo Alliance (WCAworld). Both had direct knowledge of bidding in their respective fields. They shared their vast experiences in the industry from the perspectives of the local host and client, motivating the industry players to win the bid.

Prof. Dato’ Dr Hanafiah said: “I am thrilled to share my experience in bidding for the Asian Congress of Surgery 2019, and I hope the sharing helps to emulate future bids for Malaysia. As a member of MyCEB’s Kesatria Congress Ambassador Programme, I am pleased to support the MyBE Knowledge: Innovative Bid as bidding is my passion”.

During the programme, the faculty speakers said that it is crucial for the industry players to put emphasis on the significance of identifying Malaysia’s unique selling points, benefit analysis and competitive analysis to boost delegate arrivals to the country.

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