Malaysian Convention & Exhibition Bureau on a mission for business in Korea

The Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism, Arts and Culture Malaysia, is in South Korea to explore opportunities for securing regional and international corporate meetings and incentives for 2019. MyCEB is in Seoul 14 May and Busan 16 May. This mission will include an award presentation and dinner organised by MyCEB for the Malaysia Twin Deal XP programme winners and also to the introduce the new Malaysia Twin Deal V programme for 2019, as well as networking sessions with participants in both cities. The sales mission is led by MyCEB CEO, Datuk Zulkefli Hj Sharif, and supported by a strong Malaysian delegation, including officials from the Penang Convention & Exhibition Bureau and the Sabah Tourism Board. “Malaysia is geared up with a year-long programme in conjunction with Visit Malaysia 2020, which targets 30m tourist arrivals and RM100bn (US$24bn) in tourist receipts. On top of that, increasing flight frequency and more destinations between Malaysia and Korea, too, are being planned. Recently, Air Busan decided to start direct flights from Busan and Daegu to Kota Kinabalu Sabah for the first time starting this month,” said Datuk Zulkefli Hj. Sharif. In 2018, MyCEB successfully secured over 6,600 participants from Korea and has a target of 5% increase in growth for the business events sector from this market for 2019. The MTD V programme, now in its fifth edition, consists of Deal 1, Deal 2 and a Special Cumulative Rewards scheme and are all designed to add more value to clients and international corporate meeting and incentive planners. The V stands for Vibes, demonstrating the vibrancy and ‘colourful’ offerings of the deals and rewards. ‘V’ is also the Roman numeral five. Malaysia Twin Deal V programme is applicable to corporate and incentive groups with confirmed bookings made between 1 April 2019 to 30 November 2020 for arrivals by 31 December 2020. For more information on MTD V/the Roadshow, contact: mycebci@myceb.com.my