Marina Bay Sands to run event design workshop at IMEX

Marina Bay Sands invites delegates to discover how the Event Canvas™ Methodology is creating value at the Sands Expo and Convention Centre. The Event Design Introduction programme is designed to inform delegates on how to apply this methodology and become part of a community of change-makers, embracing the process and contributing to the intentional design movement. The programme will empower you to apply the Empathy Map, Event Canvas™, and Event Delta to analyse stakeholder behaviour as a team member. You’ll learn to prototype event designs to articulate the event’s narrative and effectively communicate the purpose of Event Design using the Event Canvas™ Methodology to demonstrate the value of an event. The session takes place on Monday, 13 May 2024. It begins with a working lunch from 12:00 pm to 1:00 pm, followed by a workshop from 1:00 pm to 5:00 pm at Alabaster I – II, Frankfurt Marriott Hotel. Successful participants will receive four Continuing Education clock hours in Domain G: Meeting & Event Design, as defined by the Events Industry Council (EIC).