Mash Media prepares for 2017 global gathering of #eventprofs

One of the largest gatherings of event organisers in the world is set to take place under one roof, 1–2 March 2017, at  the Olympia Grand Hall in London, following Mash Media’s decision to co-locate its newly acquired Office* show with International Confex and The Event Production Show. Following the purchase of Office* in May, the organiser (and publisher of CMW) says the expanded events are expected to draw an additional 3,000 buyers and projects total visitor numbers for next year of over 15,000. The procurement of Office* is also set to expand the breadth of event buyers across the shows; the PA market is synonymous with training, incentive travel, Christmas parties, summer parties and company conferences as well as smaller meetings. The arrival of even more PA and EAs to the show, the organiser says, will supplement existing event professionals from the outdoor events, exhibition, congress, large meeting, product launch, brand activation and festival sectors. “This is a really important move for our customers and means we’re putting more and more event buyers in the room to do business,” says Liz Agostini, event director, International Confex. “When we bought International Confex we did so to unite all sectors of the industry and bring them closer together; this is the next step in realising this ambition and will make for a spectacular gathering next year. “Our aim as a business has always been to support the growth of our industry; through education, information, communication and best practice. “We now have a portfolio of media and exhibitions that can achieve this while creating opportunities for buying and selling across every segment of the events industry, from outdoor events to PAs.”