Melbourne Convention and Exhibition Centre (MCEC), Australia’s largest convention centre has launched new website which introduces 360-degree virtual tours filmed by SmartView Media, a leading Matterport 3D Virtual Tour provider in Australia.
Built in partnership with design and innovation agency AKQA’s Melbourne team, the new website offers a first-hand look into the venue’s wonderful spaces and attempts to reflect the experience visitors have inside the venue.
The virtual tours showcase is supported by Tourism Australia’s Business Events Advance Programme and, with 20% of current website users from overseas, the tours will enable customers and visitors to virtually explore MCEC’s spaces, no matter where they are browsing from.
More spaces will be added to the virtual tours in the coming months, eventually showcasing all 35 room types available to book at MCEC.
MCEC’s head of marketing, Liz Kozmevski said: “The website is the first touchpoint for our customers and our visitors, and we wanted it to reflect the exceptional experiences they receive inside our venue.”
In addition to the virtual tours, the new website offers a wealth of information and resources to help customers plan their events and showcases the best of Melbourne.
“When you book an event at MCEC, you’re not just booking a room, you’re booking a whole experience, from the layout and technical requirements to the food and wine served to delegates, to accommodation and incredible add-on experiences around Melbourne. The new website makes it easier than ever to get inspired and plan every facet of your event,” said Kozmevski.
Accessibility is at the forefront of the new website’s design, providing a better user experience for browsing on smartphones and tablets, as well as accessibility devices such as screen readers.
Visit the new MCEC website and embark on a virtual tour of the venue’s spaces at www.mcec.com.au.
