MCH Group acquires marketing service provider MC2

MCH Group, a globally leading live marketing company with its head office in Basel, Switzerland has acquired a 100 per cent holding in MC2 (‘MC-squared’), a leader in the and event marketing industry in the U.S. This is by far the biggest acquisition in the 100-year history of MCH Group and a key strategic expansion. “The acquisition of MC2 marks a tremendous step forward in the implementation of our corporate strategy, which we have been pursuing since 2005,” explains René Kamm, CEO of MCH Group. “With MC2, we will be greatly boosting our international presence and activities, as well as expanding our range of services in the live marketing field.” Dealing with trade shows, corporate events and in building permanent branded environments, MC2 employs over 350 employees at 15 locations in the U.S. and in Germany (Düsseldorf) and records an annual turnover of about CHF 160 million. MC2 will remain an autonomous company within MCH Group’s Live Marketing Solutions division. It will maintain its organisational structure under the leadership of CEO Gary Benson and his management team, as well as its operational locations in the U.S. and Germany. MCH’s Live Marketing Solutions division provides strategy and conception, marketing consulting, event management, exhibition and event fabrication, and various multi-media communication services. In 2016, MCH founded its subsidiary MCH Global, which combined these competencies to provide one-stop-shop solutions to local and global clients. By acquiring MC2, MCH is setting in motion the next step in achieving this strategic initiative. “We are happy to welcome MC2 into our MCH Group and Live Marketin