MCI takes a new deep D.I.V.E into events methodology

Global events management agency MCI, has announced the launch D.I.V.E.© by MCI (D.I.V.E.), which it describes as a new methodology for redefining the future of brands’ audience engagement in the virtual world. D.I.V.E.stands for ‘Define. Ideate. Visualise. Engage’ and aims to “build an agile, effective and scalable framework tailored to brand’s objectives; whether it is to enhance employee engagement, build brand loyalty or activate new audiences”, MCI said. Global executive vice-president of MCI’s corporate division, Oscar Cerezales, said: “We analysed thousands of customers’ goals, resource allocations, plus brand and engagement strategies and we realised that customers are approaching the challenge with tech ‘anchored’ solutions, simply pivoting pre-existing F2F meetings into digital. In our opinion, it is a short-term approach. Thus, we created D.I.V.E. – a scalable solution for digital needs based on engagement tools and fuelled by new business model frameworks.” Avinash Chandarana, group learning and development director at MCI, added: “Working on this product, we were aiming to create those breakthrough experiences, whether live, hybrid or virtual, that connect in more meaningful, memorable and shareable ways. Our goal was to develop collaborative and interconnected hybrid experiences that are designed to complement a client’s strategy, deliver a return on engagement and ensure the highest value outcomes. D.I.V.E. observes behavioural changes addressing consumer/user/attendee needs and is geared to scalability, which is highly important while organising digital and hybrid events.”