MCI unveils new look, new vision

Global engagement and marketing agency has unveiled a new brand design which it says is to “reflect marketplace demands of the Fourth Industrial Revolution”. MCI says it is helping brands, associations and non-for-profits realise success by developing multi-channel strategies and delivering ongoing engagement for their customers, employees, sponsors and partners. MCI notes that its refreshed brand identity is symbolised by two infinity loops to form the petals of a flower. “This,” the agency says, “represents the infinite potential when we work in partnership with our clients, and the vibrant centre expresses MCI’s passion and focus on delivering innovation and growth for them.” “People are no longer passive listeners,” MCI adds, “they seek to influence the conversation, connect in a human way, and be immersed in live and digital worlds. They are no longer just audiences, but contributors, drivers and influencers.” MCI CEO Sebastien Tondeur (pictured), adds that “in a world shaped by the need for human-centric engagement and people-focused creativity, we help our clients embrace the future of communications. The future is now”.