MEA says leap of faith justified at Royal Randwick

Australasia News
MEA says leap of faith justified at Royal Randwick

AUSTRALASIA – Australia’s newest events trade show, The Event Show – Sydney, made its debut 1-2 September, attracting over a thousand visitors on the first day to the Royal Randwick Racecourse.

Organised by Meetings & Events Australia (MEA), the show offered a seminar programme and education sessions. The social media session was particularly popular and around 300 visitors attended the ‘Australia Speaks’ showcase.

It was the first time MEA had hosted a trade show of this scale and the association’s CEO Linda Gaunt said it had been a good start and expected the show to grow in future.

There is certainly scope to grow what was a small exhibition element, but there was a general satisfaction with the quality of suppliers and buyers.

Gaunt stressed that MEA was not trying to replace previous industry trade shows but rather intended to keep the Event Show as a boutique for around 100 exhibitors.

She added that staging the show had been a huge decision for the MEA Board, and one that had ultimately paid off.

Melbourne Convention Bureau (MCB) and Reed Travel Exhibitions (Reed), meanwhile, recently renewed their partnership to produce their Asia-Pacific Incentives and Meetings Expo (AIME), for a further three years, until 2018.

Reed manages the Melbourne-based show for AIME’s owners MCB.

A new advisory board is currently shaping the vision of the 2016 show, the 24th AIME, which takes place in Melbourne, 23–24 February 2016.

The Exhibition and Event Association of Australasia (EEAA) is calling for entries to its EEAA 2015 Awards for Excellence.

EEAA chief executive, Joyce DiMascio, said the Association had introduced five new award categories to reflect the changes in its membership and the business events sector.

She said the 2015 criteria had also been refined across some categories and it was now clearer that external auditing to validate performance indicators would be considered highly.

There are 18 awards this year and the last date for submissions is 25 September.

Managing Editor, Conference News & Conference & Meetings World. Write Paul an E-mail