Business Events Industry Aotearoa (BEIA), New Zealand’s national business events association, says its MEETINGS 2021 show in June provisionally secured NZ$74m (USD$51.49m) worth of business during the two days in Auckland.
The figure was drawn from a BEIA survey of buyers post-MEETINGS.
The show connected 150 exhibitors from 18 regions with 45 Australian, 100 New Zealand hosted buyers, and 300 local day buyers. Close to 800 people met during two days on the show floor, the organisers report.
Lisa Hopkins, BEIA chief executive, said: “The demand to meet in New Zealand shows the future of travel, particularly relating to vaccines and travel passports, is just as critical to business events as it is to other visitor economy sectors.”
Fifty buyers and media from every Australian state, except Victoria which was in lockdown at the time, visited New Zealand for MEETINGS on 2-3 June. They also participated in regional familiarisation tours across the North and South Islands before and after the event.
Wayne Taylor of Taylored Images, an Australian conference management specialist said MEETINGS 2021 was “an outstanding success”.
Taylor said: “New Zealand can work within any budget due to its diversity, and can represent excellent value for money. It offers remarkable food and wine with world-class hotels and conference meeting facilities supported by a never-ending array of activities on offer for the ‘down’ time”.
Barbara Johnson, event manager for Lifecorp, a Brisbane-based Australian property investment company, said: “I expect there were many curved balls for the MEETINGS 2021 team to contend with. From my perspective though everything was so smooth, professional, informative, fun and overall, a first-class event.”