Meetings Mean Business Canada, a group which advocates for the meetings industry in Canada, has released its latest video, highlighting the importance of meetings business.
The video says that meetings and business events contribute CAN$19.3bn to the country’s GDP, and features interviews with several key industry figures.
Jenna Sudds, Ottawa City Councillor, Kanata North, said: “When we’re making big policy decisions, it’s really important that we are mindful of how big a role the meetings and convention industry has across our country.”
Speaking about why the coalition created the series of videos, Heidi Welker, Chair of Meetings Mean Business Canada, commented: “One of the 2019 goals was to develop a communications plan around ‘Telling our Story’. The committee, chaired by Debbie van der Beek, took this task very seriously and created some amazing video content. Phase 1 of the plan focused on Government Influence.”
The video can be viewed above. To watch a series of complimentary vignettes, click here.