The Melbourne Convention Bureau has launched The Positive Impact of Business Events Report, an overview of the immense value that business events have and can deliver for Melbourne and Victoria state. From significant economic contributions, to community engagement and sector growth, to education, trade and investment; business events create real change and lasting legacies and this comprehensive report features case studies from business events in Melbourne over the past decade, demonstrating the many ways in which they have contributed to the economy as well as having far reaching impacts.
Speaking at the Asia Pacific Incentives and Meetings Event (AIME) 2025, MCB chief executive officer Julia Swanson highlighted some of the landmark events that have shaped Melbourne. “From the strengthening of leadership and international partnerships of the Asia Pacific Offshore Wind & Green Hydrogen Summit in 2023, to the community engagement of the 2024 Lions International Convention, and the lasting legacy and impact of the 20th International AIDS Conference; business events are invaluable to Victoria.
“This report includes multiple case studies outlining what Melbourne Convention Bureau has achieved and the immense value that business events have brought to the Victorian community, to the economy, to education, trade, and investment.”
The report notes that, over the past ten years, MCB has delivered 1,620 business events, resulting in A$2.34 bn in economic contribution. Business events boost hotel occupancy, with 1.3m hotel room nights booked over the past ten years from the 610,000 delegates visiting Victoria. And an estimated 29,000 jobs have been created by MCB’s business events over the past decade.
Access the Positive Impact of Business Events Report online now
