Melbourne gets the Edge with Diversification in Business

Melbourne Convention Bureau’s next Melbourne Edge event series is set to inspire and challenge industry professionals as it explores the theme ‘Diversification in Business to Stay Ahead of the Game’. Taking place on 3 September at Melbourne Convention and Exhibition Centre (MCEC), the knowledge forum will feature keynotes from two global leaders who have led significant change within their industries Digital expert and CEO of VidCon, Jim Louderback will share his insights on the world’s largest online video conference, VidCon, and the event’s expansion out of the USA to Melbourne. Nicole Livingstone, media commentator and head of Women’s Football at the Australian Football League, will share the strategic vision for the introduction of AFLW, how it’s evolving the AFL brand, embracing new audiences and growing participation. Attendees will hear case studies and receive tips on marketing and engagement strategies to stay ahead of the game, plus have the opportunity to participate in the discussion and network with industry peers. Owned by Melbourne Convention Bureau, the Melbourne Edge Event Series unites tourism and events professionals with great minds and inspires innovation in business events through presentations, debates and workshops. For full details visit: melbourneedge.com.au or join the Melbourne Edge discussion online via #Melbourne Edge