Melbourne launches Delegate Destination Site

Melbourne Convention Bureau’s (MCB) has launched a new digital marketing site designed to help planners and professional conference organisers (PCOs) promote the city and the state of Victoria. The Delegate Destination Site provides organisers with relevant destination content and resources to help organisers boost delegate engagement with the event’s host destination. MCB Chief Executive Officer, Julia Swanson said the bureau was focussing on the digital delivery of some of its products and services in lieu of traditional sales and marketing activities. “As cities worldwide are in different stages of the coronavirus pandemic, usual conference promotion and marketing schedules have been disrupted,” she noted. “We need to be providing alternative solutions to ensure clients can keep promoting their meetings, particularly as face-to-face engagement opportunities are limited,” Swanson added. “This is a challenging time for our clients, as their organisations grapple with their own financial challenges, travel restrictions, changing consumer sentiment and a new level of health and safety responsibilities,” she said. “MCB recognises this, and the need to quickly develop new ways of boosting delegate registration to upcoming events.” Swanson said the site’s VR and experiential content is proving to be a real hit as demand for virtual and hybrid meetings increases. The site features key travel information, itinerary ideas, and special offers from MCB partners. A light-hearted ‘Working from Home Kit’ also offers some fun online activities and Melbourne Zoom backgrounds and virtual experiences provided by MCB partners.