Melbourne set to gain AUD$39.2m from hosting ICP 2028

Melbourne has been chosen as host city for the International Congress of Psychology (ICP) 2028, the world’s largest gathering of psychologists from across the globe. Held every four years, ICP 2028 will mark 40 years since it has been held in Australasia and only for the second time in its 132-year history. ICP 2028 intends to provide the chance for delegates to exchange knowledge and foster excellence in standards for education, training, research and the applications of psychology and apply it to local settings in support of the Victorian Mental Health Workforce Strategy. The bid led by Melbourne Convention Bureau (MCB), a business development organisation, in partnership with the Australian Psychological Society (APS) and with support from the Victorian Government, will see over 5,000 delegates from around world attend a six-day programme held at the Melbourne Convention and Exhibition Centre. It is anticipated this event will deliver in excess of AU$39.2m (USD$28.84m) economic contribution to the local economy. MCB chief executive, Julia Swanson, said: “We’re thrilled to see Melbourne continuing to win high-profile international business events, demonstrating key decision-makers’ confidence to choose Melbourne for their next meeting. MCB worked solidly to position our city as a leading global business events destination to host this hero event.” Under the unique circumstances presented by Covid-19, MCB leveraged a powerful and innovative suite of virtual and digital assets to connect with ICP key decision makers in presenting Melbourne’s bid. Working in collaboration with local strategic partner, Harry the hirer, who had invested in remote filming capabilities, was crucial to the video production achievements. Dr Zena Burgess, APS chief executive, said: “Psychology has grown tremendously in the 40 years since Australasia last hosted an ICP event, and the APS is looking forward to showcasing what psychology can achieve locally and internationally.”