Melissa Sweetland joins MCEC as chief commercial officer

Melbourne Convention and Exhibition Centre (MCEC) has announced the appointment of Melissa Sweetland to the role of chief commercial officer (COO). She will take up the post on 19 July. Melissa joins MCEC from her own strategic advisory firm. Prior to that, she was deputy vice-chancellor, engagement and vice-president at RMIT University. She has also worked in education and banking. The COO role will bring together all the commercial aspects of MCEC’s business under one hat, including IT, Sales and Marketing. MCEC chief executive Peter King said: “Melissa’s appointment comes at a time when we require additional commercial experience, strategic guidance and some new perspective to drive innovation for our business. “We are excited to have someone of Melissa’s calibre, who can help us build a team that has the capacity and capability to adapt to the new and changing world.” Sweetland added: “It’s an honour to join the MCEC team and be tasked with ensuring one of Melbourne’s most iconic assets remains a world leader and returns to delivering significant economic and cultural value to Victoria.”