Messe Frankfurt centralises its sales operations

Messe Frankfurt has announced it will be centralising sales operations for its Locations business field, and has appointed Silke Calder to head the sales department. Locations encompasses all trade fairs, congresses/conferences and other events that are held as guest events at the company’s Frankfurt base. Every year, Messe Frankfurt hosts over 260 such events. Johann Thoma, vice president of Guest Events at Messe Frankfurt, explains: “The new sales structure allows us to respond more quickly to changing market conditions. “At the same time, this strategic measure gives rise to even more precise controlling options and allows us to speed up and simplify processes – especially for the benefit of our customers.” Calder is a sales and event specialist with many years of international and operational experience in the trade fair, congress and event industry and in the creative/agency sector. Between 2005 and 2008, she also held a number of different positions at Messe Frankfurt Middle East in Dubai, where she was responsible for various events and conferences. Thoma added: Thoma: “For us, market proximity and direct personal contact are key parameters for increasing the satisfaction of our customers on an ongoing basis.”