The Society for Incentive Travel Excellence (SITE) has added two MICE industry veterans to its management team. Tahira Endean (pictured left) has been named Head of Events starting immediately, and Jennifer Juergens (pictured right)will assume the role of Director, Industry & Media Relations on January 1, 2019.
Endean brings 360 degree event management experience to SITE, having worked as a PCO, planner and DMC during a career that has spanned three decades. Most recently she was event producer for the #BCTECH Summit, during which time she authored and published her first book, Intentional Event Design: our Professional Opportunity. She is an expert in EventTech, an in-demand speaker and brings a large social media following to her new role with SITE. Endean is replacing Tina Gaccetta who has accepted a position as vice-president, marketing & incentives for LegalShield.
Endean commented: “I’m honoured and humbled to be appointed head of events at SITE. It truly allows me to channel the experience I’ve accumulated over the years as an event professional. I look forward to helping SITE create truly transformational, motivational events that bring value and purpose to our members, our industry, the business world and society at large.”
Juergens is well known to incentive travel professionals from her time as senior editor with Meetings & Conventions Magazine and Successful Meetings, and decade long leadership as editor-in-chief at Incentive magazine. More recently she has alternated freelancing for BizBash, Prevue and Meetings Today, with her 3-year tenure as manager of convention communications at Visit Orlando. Juergens will be taking over the role currently held by Julie Johnson.
Juergens said: “I’ve been writing about SITE for decades and am privileged to be connected with many SITE members who contribute so generously as thought leaders to the Business Events / MICE industry. I am excited to be joining the SITE Marketing & Communications team at this hugely exciting time in the organization’s evolution and look forward to continuing to help expand SITE’s reach and influence around the world.”