ICC Sydney launched its ‘More than a venue’ marketing campaign at IMEX in Frankfurt, reflecting what management said was, “a growth as a business to emerge as a symbol of global excellence, demonstrating the unique combination of people, services, partners and features that set us apart from our competitors”.
The ‘world class Sydney experience’ outlined by ICC Sydney Group CEO Geoff Donaghy included the Legacy Programme designed to give clients a platform to give back while enriching delegate experiences as well as the Feeding Your Performance culinary philosophy and ICC Sydney’s collection of artworks and connections with the creative and innovation hubs of the city.
ICC Sydney has also been celebrating the contributions and achievements of Australia’s First Nations people during National Reconciliation Week (27 May-3 June).
Throughout the week, ICC Sydney is displaying a series of First Nations artworks across its 19 digital blades to welcome visitors in acknowledgment of the 2019 theme, Grounded in Truth, Walk Together with Courage. This is in addition to the permanent artwork by renowned Aboriginal artist Jeffery Samuels, titled Gadigal, Acknowledgement Respect, which is on display across all main entry points of the venue and across the precinct to officially welcome visitors to ICC Sydney and the Tumbalong precinct.
Internally, venue staff will also come together to learn about shared histories, cultures and traditions at an interactive workshop featuring guest speakers, traditional dances and ceremonies and native produce.
Donaghy said practising reconciliation is of utmost importance to the venue which stands and operates on Tumbalong, the land of the Gadigal clan of the Eora Nation.
“Less than 12 months ago, we were the first convention centre in Australia to launch a Reconciliation Action Plan. Since its introduction, we’ve provided cultural education training for team members in partnership with Eora College and launched a pre-employment programme to provide work experience and a pathway to employment for First Nations students.
“This is just the start and we are focused on continuing to put our intentions into practice in order to learn, share and grow, building respectful relationships between the broader community, international visitors and First Nations people.”
Donaghy said that ICC Sydney is inviting its clients, partners and community to collectively build a reconciled Australia through its dedicated First Nations Legacy Programme stream.
“There are many opportunities to incorporate authentic First Nations engagement into an event at ICC Sydney. For example, hosting First Nation cultural precinct tours, arranging official Welcome to County and smoking ceremonies with the Metropolitan Local Aboriginal Land Council, scheduling cultural performances from the likes of the KARI Foundation or featuring an art exhibition.
“At the IMC19 (International Microscopy Congress) last year, First Nations artists were even engaged to interpret scientific cell images.”
ICC Sydney has also launched a new version of its self-published magazine, which combines Sydney views and venue information, transitioning to a new annual collectible format entitled Sydney InView.
Photo: Jeffery Samuels in front of his artwork at ICC Sydney