The Malaysia Convention & Exhibition Bureau (MyCEB) embarks, 15 April, on its 9th China Roadshow, which opens in Beijing and will see the bureau and 29 industry partners travelling to four cities, including Shanghai, Chengdu and, for the first time, Shenzhen.
In its efforts to woo one of Malaysia’s biggest market, the delegation is armed with a new programme for corporate and incentive groups. The Malaysia Twin Deal V (MTD V) is designed to benefit both meeting planners and corporate clients.
The Malaysia Twin Deal (MTD) programme has been running for several years, and is tailored to make packages for all parties to maximise their trip’s mileage in Malaysia.
“With MTD V, the format of the programme is still according to Deal 1 and Deal 2 but we have staggered to different levels in relation to the number of participants. Each level has its value-added support from us while planners will also receive incentive rewards according to the cumulative number of participants. To keep up with times, we are also including new features such as a photo booth to generate the best memories and a welcome banner in both digital and physical form,” said Datuk Zulkefli Hj. Sharif, Chief Executive Officer of MyCEB.
He continued: “Under Deal 1, MyCEB will provide the value-added support from groups as low as 30 participants right up to big delegations of 500 and above. For Deal 2 which is targeted at planners, rewards come in cumulative of 500 to 2,000 participants while special rewards are for 2,000–8,000 participants. This format, which shows wide coverage from minimum participants, is a clear demonstration of our sincerity in working with our Chinese counterparts.”
China has been a major market for Malaysia and last year the country received 30,859 Chinese delegates, seeing a visitor expenditure of RM209m (US$51m), leading to an economic impact of RM491m (US$ 120m).
“For 2019, we are targeting a 5% increase, especially with the string of new offerings the country has produced since last year, including seven new hotels, and are expecting another ten new hotels up to 2020 to cater to the demands as we are gearing up for the Visit Malaysia 2020,” the MyCEB CEO added.
The Roadshow lasts for a week and will include in-house training for China MICE agents in second tier cities coupled with a showcase of products and services by industry partners.
MTD V’s booking period is applicable from 1 April 2019–30 November 2020, for the arrival period of 31 December 2020.
For more information, visit www.myceb.com.my