Are we threatened by “neomania”? How to adopt marketing strategies to a constantly changing world? Can artificial intelligence be controlled? Which values shall we consider when organising future congresses or conventions? These were some of the subjects discussed during this year’s ICCA CEC Summer Meeting which took place on the 18-20 August 2016 in Moscow, Russia. The key topic of the conference was ‘From the New Normal to the New Future. Challenges and opportunities for the European Meeting Industry now.’
After the official welcoming speeches, the conference began with the presentation of the science-fiction writer Dmitry Rus, who spoke about the impact on human life of the latest technological trends – virtual reality, artificial intelligence and biotechnology. He started the first inspirational session called: ‘Futurology & Sociology trends that can be taken into account by meeting planners.’ Then Johanna Fischer from tmf dialogue marketing in her presentation argued, why we should constantly adjust marketing strategies to the changing environment. Next there was a presentation of “smart technologies”, prepared by Holger Longe from Brahler ICS Konferenztechnik AG. The participants had a chance to get to know the latest technological solutions used during events. The speaker also mentioned the other interesting trends such us ‘neomania’ (the massive use of the latest achievements in business technology), beacons, holograms and live-streaming.
‘ICCA CEC Summer Meeting 2018 meets Meeting Expert conference Germany 2018’ was the title of the second session where the delegates had the opportunity to listen to Matthias Schultze from the German Convention Bureau (GCB), who presented the idea of the MEXCON (Meetings Experts Conference) and how it can be combined with the future ICCA CEC Summer meeting. GCB will officially apply to host the ICCA CEC Meeting in 2018.