New commercial director appointed at Coca-Cola Arena, Dubai

International venue management company and presenter of live event experiences, ASM Global has announced that Dan Harris will join Coca-Cola Arena, Dubai as commercial director. Harris brings more than 20 years of live events and entertainment industry experience, including extensive experience in several UK venues within the ASM Global group. Most recently, Harris has served as general manager for ASM Global in the UK at Bonus Arena, The Baths Hall and The Plowright Theatre. This appointment comes following the promotion of Mark Jan Kar who assumed his new role of general manager of the Coca-Cola Arena in June 2021. The arena has been diversifying its strategy in recent months by catering to an increasing number of sporting events. The team also claims a busy calendar of events for 2022. ASM Global APAC chairman and chief executive, Harvey Lister AM, said he was “thrilled” to welcome Harris to the team. “Coca-Cola Arena has seen a strong recovery as it emerges from the pandemic and I am positive that Dan’s extensive background in events and venue management will greatly benefit the arena as Dubai cements itself on the global touring circuit.” Harris will move to Dubai in March in order to take on his new role at Coca-Cola Arena, and said: “It is great to see the return of live events in Dubai and I will be working closely with key stakeholders and commercial partners to continue driving the industry at Dubai’s home of live entertainment.”