New director of congresses appointed at Stockholmsmässan 

Stockholmsmässan in Sweden has recruited Anna-Karin Werner (pictured) as director of congresses and guest events. She has been working in the hospitality and tourism industry for many years and comes most recently from Openology AB, a company of which she was co-founder and CEO. Prior to that, she worked for many years as director of marketing and sales at the Sheraton Stockholm Hotel. She takes up the new post on 4 September. “Anna-Karin is exactly what Stockholmsmässan is looking for: an experienced change management leader with a strong sales focus, who has many years’ experiences of working with international sales within meetings and events. She also has extensive experience of marketing Stockholm and Sweden as a destination. We’re really looking forward to welcoming her to our team,” says Camilla Hållbro, CCO Stockholmsmässan. The venue says the recruitment is also part of its strategy to enhance efforts to attract international operators and Swedish organisers to its Älvsjö venue. “Stockholmsmässan is a fantastic meeting place and I look forward to working with the team to create and deliver world-class meetings for both international and domestic visitors. Stockholm is a very attractive place to hold meetings and events. We aim to highlight this in the best possible way together with our partners,” says Werner. Stockholmsmässan is the Nordic region’s largest venue for exhibitions, congresses and events. The Congresses and Guest Events Department is responsible for all external Swedish and international events that hire premises and purchase services from Stockholmsmässan. More information: www.stockholmsmassan.se