New name for CINZ

Australasia News
New name for CINZ

Conventions and Incentives New Zealand (CINZ), has been renamed as Business Events Industry Aotearoa (BEIA) to “reflect its own distinct role within tourism and events”.

BEIA represents 460 members across New Zealand who work within the meetings, incentives, conferences and conventions, and exhibitions sector.

The new brand was announced, 18 November, at the association’s Annual General Meeting and will go live on 1 December to coincide with BE Reconnected in Auckland.

BEIA chief executive, Lisa Hopkins said: “We are using a globally-acknowledged term, and there is no ambiguity about who we represent and what we do. Our new brand maintains our connection to Aotearoa New Zealand, with the palette reflecting the colours of our ocean, alps and native birds.

“Incorporating a myriad of organisations, international, large and small businesses, right across New Zealand’s tourism and business events landscape, this sector will continue to be a proactive and energetic partner with government in the vital work needed for New Zealand’s economic and social recovery.

“We are a significant contributor to tourism, yet we offer a nuanced societal, cultural, and environmental contribution which encompasses the corporate world, academia and government.

“It is the right time to define ourselves and remind government and our clients that this is an influential and cohesive industry. Our new brand signals this.”

Leave a Reply