New partnership offers new interface for measuring environmental impact of events and travel

UK-based sustainabilty data provider event:decision is partnering with travel assistant interface ‘You. Smart. Thing.’ to bring a new offer in the measurement of sustainability and mitigation of environmental impact relating to brand and agency-led events. The collaboration between event:decision and ‘You. Smart. Thing.’ on carbon-track reporting allows event owners to measure accurately the travel patterns and associated impact of visitor/delegate travel, traditionally one of the largest and hardest factors to measure in sustainability reporting. Matt Grey, director at event:decision, says: “Adding the capabilities of ‘You. Smart. Thing.’ into Track Reporting takes the offer to a completely new level. Now organisers of B2C events, B2B congresses and exhibitions can both measure visitor travel impact and start to nudge visitors into more sustainable travel behaviours.” Chris Thompson, CEO at ‘You. Smart. Thing.’ comments: “Partnering with event:decision is an important way for us to extend our commitment to the corporate and agency-led market. We know that over 70% of emissions generated by larger-scale public events come from visitors’ travel and they will now benefit hugely from measuring and being able to reduce this critical metric. We’re delighted to be able to bring this offer to the MICE market alongside event:decision.” The ‘You. Smart. Thing.’ travel assistant interface plugs into websites or smartphone apps, to offer pre-configured transport modes and routes that help manage people-flow and minimise overcrowding. visit https://yousmartthing.com/