New partnerships announced for AIME

Talk2 Media & Events, the company now in charge of relaunching the Asia Pacific Incentives and Meetings Event (AIME) in Melbourne following Reed Exhibitions’ departure from the venture with the local CVB, has announced new partnerships with international industry organisations PCMA and ICCA. The industry associations will be involved in the framing and delivery of the AIME Knowledge Programme, which will open the three-day event next February. Antonio Codinach, PCMA regional business director-APAC, commented on the agreement: “We are looking forward to helping the attendees at AIME access our industry leading educational programme, which will drive their professional and personal development.” ICCA’s Business Exchange will also be included in the Knowledge Programme, allowing participants to exchange critical information on events they have recently managed; information crucial to the bidding process such as contacts, budgets, and the decision-making process. “ICCA has a long history with AIME and we build on this partnership through education, business and networking,” said Noor Ahmad Hamid, ICCA regional director Asia Pacific. Talk2 Media & Events CEO, Matt Pearce added: “We are extremely pleased to have linked partnerships with both PCMA and ICCA. It is really important for AIME to offer strong and relevant content to our visitors and exhibitors. The educational content from PCMA on the Monday of AIME will be first class and relevant to many. Likewise, the ICCA Business Exchange is an integral component of the knowledge sharing that makes AIME so relevant and important.” More details on AIME, which takes place in Melbourne 18-20 February 2019, visit: www.aime.com.au