After a successful beta launch at IMEX Frankfurt in May, the Sustainability Hub for Events (SHE) is officially moving to public access. Developed by Gevme in collaboration with the Net Zero Carbon Events (NZCE) initiative and the Strategic Alliance of National Convention Bureaux of Europe, the platform is designed to simplify sustainable event planning with actionable, AI-powered insights.
Since its beta phase, the platform has seen substantial improvements, introducing new features such as a Learning Module, which personalises resources for different stakeholders. The module helps bridge the knowledge gap in sustainability by offering diverse educational content – from brief overviews to deep dives – on critical topics like carbon offsetting, measurement, and eco-friendly travel planning. Additionally, the platform now offers guidance on event legacy planning, helping organisers ensure long-lasting sustainability impacts.
The AI model has also been significantly upgraded, leveraging the latest large language models (LLMs) to enhance understanding and reasoning capabilities. This update enables more accurate recommendations tailored to the unique needs of events, helping organisers navigate complex sustainability data.
Global destinations playing a key role in enriching the platform include Copenhagen, Italy, Germany, and the Netherlands, all of which have provided extensive data to enhance the platform’s capabilities.
“We’re excited to open up access to a tool that has been tested and refined with input from global users in over 25 countries,” said Alexander Alles (pictured), executive director of JMIC. “The new features and data contributions make the platform even more impactful for event professionals looking to reduce their environmental footprint.”
Matthias Schultze, managing director of the German Convention Bureau, commented: “The AI-powered hub is more than a search engine – it’s a solutions engine that adapts as our industry evolves. By contributing our data and insights, we’re helping to build a resource that empowers planners to make sustainable choices.”
Eric Bakermans, director of marketing at the Netherlands Board of Tourism & Conventions, added: “This platform represents a significant step forward in our collective journey towards net-zero events. It’s a dynamic tool that will help organisers navigate the complexities of sustainability with greater ease and precision.”
Veemal Gungadin, CEO of Gevme, said that by partnering with key industry stakeholders, a solutions engine had been created that, “not only informs but also inspires sustainable action.”
The platform, which is available in over 30 languages, is now accepting contributions from multiple stakeholders. A roadmap for broader stakeholder engagement and continuous updates is in development. Access SHE by visiting: https://she.gevme.com
