Over 4,000 business event travellers will potentially attend an event in Thailand within the next four years as a result of Thailand Convention and Exhibition Bureau’s (TCEB) recent roadshow held in Sydney and Melbourne.
TCEB made its claim on the back of its new campaign which provides site visit support for meeting and incentive organisers of events with upwards of 80 guests and more flexibility around financial support.
TCEB said a “significant uplift in interest” was evident from the 64 buyers representing PCO’s, meeting planners, event managers and EAs who attended the Australian roadshows, meeting with 14 Thai suppliers and holding over 270 business conversations.
TCEB’s representative Nicole Tingey, Director of Clockwise Consulting, said the new campaign has completely changed how event buyers view Thailand as a destination for their business events.
“The feedback was clear, they were impressed by the generosity of TCEB and they felt having the opportunity to see the event venues in person would give them the assurance to proceed with a booking.
“Whilst Thailand enjoys fantastic leisure market awareness, asking people to send hundreds of people for a business conference requires more education.
“Most felt they would find selling Thailand as a business events destination to their clients and colleagues much easier after a TCEB-sponsored site visit.”
The showcase illustrated how TCEB, the Tourism Authority of Thailand, Thai Airways International and the Royal Thai Consulate-General, Sydney were working together to provide real support to develop Thailand as a successful business events destination for Australian buyers.